Odds Up Cookie Policy

Last updated: 17 May 2026

On this pageCookies and Similar Technologies

Cookies and Similar Technologies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

We also use similar technologies such as local storage and tracking tags to remember your preferences, measure site usage, and improve your experience.

Why We Use Cookies

Essential functions: Keep you logged in, remember your cart, ensure site security.
Performance: Understand how you use our site to improve it.
Analytics: Measure traffic and identify popular content.
User preferences: Remember your cookie consent choices and settings.

Types of Cookies We Use

Essential Cookies

Always Active

These cookies are necessary for the website to function properly. They cannot be disabled.

Cookie Name	Purpose	Duration
sb-<project-ref>-auth-token*	Maintains authenticated Supabase sessions and allows server-side account access where required	Varies by session state
__stripe_mid	Supports payment security and fraud prevention during checkout	Up to 1 year
__stripe_sid	Supports secure checkout session handling and fraud prevention	Session

Exact authentication cookie names can vary depending on the Supabase project and auth library version.

Analytics Cookies

Requires Consent

These cookies help us understand how visitors interact with our website. All information is collected anonymously.

Cookie Name	Purpose	Duration	Provider
_ga	Distinguishes unique users	2 years	Google Analytics
_ga_*	Maintains session state	2 years	Google Analytics
_gid	Distinguishes users	24 hours	Google Analytics

What Google Analytics tracks: Page views, time on site, referral sources, device type, browser, general location (city/country), and anonymised IP addresses.

Marketing Cookies

Requires Consent

These cookies are used for marketing and advertising purposes, including remarketing campaigns. They help us show relevant advertisements and measure the effectiveness of our marketing efforts.

Cookie Name	Purpose	Duration	Provider
_gcl_*	Conversion tracking and attribution	90 days	Google Ads
_gac_*	Campaign performance tracking	90 days	Google Ads
IDE	Remarketing and targeted advertising	13 months	Google Ads

What Google Ads tracks: Ad impressions, clicks, conversions, and remarketing audience lists. This helps us understand which marketing campaigns are effective and show you relevant advertisements across the Google Display Network.

Local Storage and Preference Data

In addition to cookies, we store your cookie preference choice in browser local storage using the key oddsup_cookie_consent.

This lets us remember whether you accepted or rejected non-essential cookies. It is not itself a tracking cookie.

How to Manage Cookies

Cookie consent banner: When you first visit our site, you’ll see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customise your preferences.
Change your preferences: You can change your cookie preferences at any time by clicking the “Cookie Preferences” link in the footer of our website.
Browser settings: Most browsers allow you to manage cookies through their settings. You can:
Block all cookies
Accept only first-party cookies
Delete cookies when you close your browser
View and delete individual cookies

Note: Blocking or deleting essential cookies may affect the functionality of our website. You may not be able to log in, purchase tickets, or use certain features.

Browser-Specific Instructions

Here's how to manage cookies in popular browsers:

Google Chrome

Settings → Privacy and Security → Cookies and other site data

Mozilla Firefox

Settings → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Manage Website Data

Microsoft Edge

Settings → Cookies and site permissions → Cookies and site data

For detailed instructions, visit your browser's help documentation or aboutcookies.org.

Third-Party Cookies

Some cookies on our site are set by third-party services:

Google Analytics

We use Google Analytics 4 to analyse website usage. Google may use this data in accordance with their own privacy policy.

Google Privacy Policy•Opt-out add-on

Google Ads

We use Google Ads for remarketing and conversion tracking to improve our marketing campaigns and show relevant advertisements.

Google Ads Policy•Ad settings

Stripe Payment Processing

Stripe may set cookies for fraud prevention and payment processing. Your payment details are handled exclusively by Stripe and never stored on our servers.

Stripe Privacy Policy

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. The "Last updated" date at the top reflects the current policy version. You may be asked to review and accept updates before purchasing tickets, entering competitions, or accessing your dashboard.