About Odds Up
Built by twin brothers on a mission to bring fairness and transparency to UK prize competitions
Our Story
Odds Up was founded by twin brothers Corey and Brook Edwards, who shared a lifelong dream of building something meaningful together. After years of watching people play traditional lotteries with virtually impossible odds (often 1 in 45 million), we asked ourselves: why can't there be a better way?
We saw an industry that thrived on obscurity, where people spent money year after year without any real chance of winning. That didn't sit right with us, so we decided to build something different.
Corey built the entire platform from the ground up: secure payment processing, a provably fair draw system, and everything needed to operate properly under UK competition law. Brook focused on creating exceptional customer experiences and ensuring every aspect of our operations meets the highest standards.
Together, we created Odds Up: a UK prize competition platform where ticket numbers are capped, odds are clearly displayed, and every draw is cryptographically verified. No hidden terms, no manipulation. Just honest competitions where you know exactly what your chances are from the start.
“We're not trying to replace the lottery. We're offering a smarter alternative for people who want a genuine shot at winning.”
Meet the Founders
Twin brothers passionate about fair competitions and exceptional customer experiences
Corey Edwards
Founder
With over 5 years in customer operations, Corey built Odds Up from the ground up. From secure payment processing to our provably fair draw system, he handles the technical foundation that makes transparent competitions possible.
“My focus is ensuring every user has a fair, trustworthy experience.”
Brook Edwards
Co-Founder
Brook brings years of customer experience expertise to Odds Up. He oversees our customer service strategy, business operations, and ensures we maintain the high standards that set us apart from competitors.
“My focus is making sure every interaction with Odds Up exceeds expectations.”
Our Values
Transparency
No hidden terms, no confusing odds. Everything is clear and honest from the start.
Fairness
Provably fair draws using cryptographic systems. Every winner is selected randomly and verifiably.
Customer First
Every decision we make puts our customers at the heart. Your experience matters to us.
What Our Customers Say
Real reviews from real winners across the UK